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Modern Pentathlon
- A third of Gen Z and Millennial adults more likely to watch and follow Olympics with Pentathlon’s new format
- Poll results indicate common ground between Olympic audiences and viewers of Ninja-style TV shows
- YouGov survey consulted 1,500 Australians in run-up to LA28 and Brisbane 2032 Olympics
A third of young Australian adults are more likely to watch and follow the Olympic Games thanks to Modern Pentathlon's introduction of a Ninja-style Obstacle race, according to a survey commissioned by UIPM.
