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UIPM Family
During the recent IOC Session and Winter Olympic Games in Milano-Cortina, a lot of conversations among Olympic sport leaders centred around heritage and innovation.
For a sport aiming to demonstrate its value to the movement and continuous relevance, which one is the key priority? In the case of UIPM, the answer is simple. The answer is both. And this has been the case for a long time …
1. The Blind Spot